Case study: Hidden Valley Yurts and Lake House
The challenge
A rural glamping site in Monmouthshire with five Mongolian yurts in a beautiful hidden valley, the business was taken over by new owners in 2015 who reached out to us to manage their marketing. They wanted our guidance and expertise to raise the profile of their business and safe hands to manage their online presence.
What we did
We created a strategy which encompassed digital and print marketing, and quickly took to the task of designing and building them a new website with integrated online booking, responsive, rich in visuals and content and optimised for search. Over the next seven years we were their outsourced marketing department providing a wide range of marketing services.
Our services included
Strategy and planning
Website
Social media
Campaigns
Content creation
Advertising
PR and influencers
Email (B2C and B2B)
SEO
Reporting and data
Our key achievements
Strategy
We conducted thorough market research to understand the needs and preferences of our client’s target audience. By identifying these key demographics, we tailored our marketing efforts to resonate with their target audience. We created a comprehensive marketing strategy which included leveraging digital platforms, fostering partnerships and prioritised delivering our client’s unique brand message to drive growth and brand awareness.
Website
Project management of a new website design and build which went live in 2016 with a user-friendly online booking system. Their previous website was old fashioned, unresponsive, difficult to navigate and cluttered. We worked with them to create a website which showcased their beautiful yurts, was mobile optimised and with an integrated easy to use booking system. We also completely rewrote all of the content and optimised the website for search.
PR and influencers
To expand our client’s reach and appeal to a broader audience, we collaborated with influencers, travel bloggers and eco-conscious brands. These partnerships not only helped increase brand visibility but also lent credibility and authenticity to Hidden Valley Yurts’ commitment to sustainability and environmental credentials. Influencers shared their experiences staying at Hidden Valley Yurts, amplifying the brand’s message and attracting new visitors. We ran a bloggers’ weekend with activities provided by local businesses helping to build a picture of what a glamping holiday in the Wye Valley could be like. See write-ups by Go Live Young and A World to Travel.
New product launch
We project managed the launch of the site’s new luxury lakeside holiday home in 2018. Including strategy, content creation, positioning, launch campaign, social media and website management. The Lake House gained exceptional reviews and high bookings for our client.
What they said about working with us
Thanks to all for your enthusiasm and focus (and patience!) during the redevelopment of our website. The final site was way beyond our expectations, finished on time and at a very reasonable price. We would highly recommend the service you offer.
Hidden Valley Yurts, Llanishen, Monmouthshire