Case study: Puzzlewood
What we did
We managed the digital marketing for local tourist attraction and filming location Puzzlewood. We grew their social media accounts, managed campaigns and worked with them during a number of significant media events. A magical ancient woodland in the Forest of Dean, Puzzlewood is known as being a filming location for a wide range of TV and film productions including Star Wars, Dr Who and Merlin.
Our services included
Social media
Campaigns
Content creation
Advertising
PR and influencers
Email (B2C and B2B)
Our key achievements
Digital marketing management
We revamped Puzzlewood’s marketing strategy by focusing on its unique selling points and amplifying its brand visibility. When we took over management of their underperforming social media accounts, we quickly demonstrated how much of a difference we could make. We organically grew their Instagram following from 1k to 13k and doubled their followers on Facebook from 16k to 32k. Our high quality content creation built an engaged community of followers.
We used MailChimp to create and send monthly newsletters which had a consistently high open rate. We ran a range of competitions, publicised events such as Easter trails and Christmas pantos and managed influencer visits.
Quest for the Throne
On 18 March 2019, HBO and Sky Atlantic launched the “Quest for the Throne” in advance of the release of the highly-anticipated eighth and final season of Game of Thrones. This video was the first clue they posted with the instruction to ‘Seek the Weirwood in this Kingdom on Earth’. It was at Puzzlewood!
It was a frenzied but hugely exciting time for those in the know.
The Masked Singer
Filming of clue packages took place at Puzzlewood for The Masked Singer UK 2021 and 2022. Dragon was later revealed as Sue Perkins in 2021 and Charlotte Church was Mushroom in 2022 with the magical woodlands serving as a backdrop once again.